Communication design and branding : a multidisciplinary approach

Communication design and branding : a multidisciplinary approach / Nuno Martins, Daniel Raposo, editors.

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed...

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Bibliographic Details
Other Authors: Martins, Nuno (Editor), Raposo, Daniel (Editor)
Format: eBook
Language:English
Published: Cham : Springer, [2023]
Series:Springer series in design and innovation ; v. 32.
Subjects:
Branding (Marketing)
Business communication.
branding.
Online Access:Click for online access
Table of Contents:
  • Visual Identity Design and Communication Design
  • Mapping out the narrative dimensions of visual identities: a typological classification
  • Principles for the Design of Brand Marks
  • Dynamic Visual Identities: fundamental principles for their construction
  • Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina
  • Certification of vegan and vegetarian products: V-label's redesign
  • A Product and Mobile Application based Residential Cooling System with Zero Emission
  • Communication Design and Brand Advertising
  • "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city
  • What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science
  • Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster
  • Section 3 - Brand Image and user experience
  • Between the Image and the Experience of the City: "Learning from Las Vegas" and "New Babylon" as Paradigmatic Cases
  • Destination image through TripAdvisor´s reviews analysis.

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