Cultural and social influences on consumer behavior : uncertainty avoidance, rituals, and external threats

Cultural and social influences on consumer behavior : uncertainty avoidance, rituals, and external threats / Xuehua Wang.

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty av...

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Bibliographic Details
Main Author: Wang, Xuehua (Author)
Format: eBook
Language:English
Published: Singapore : Springer, [2023]
Series:Management for professionals.
Subjects:
Consumer behavior.
Consumer behavior > Social aspects.
Consumer behavior
Consumer behavior > Social aspects
Online Access:Click for online access
Table of Contents:
  • Intro
  • Preface
  • One Prolific Survey Participant on Rituals
  • One Prolific Survey Participant on Health Threats
  • One Prolific Survey Participant on Inter-Client Conflicts
  • Contents
  • 1 Introduction
  • 1.1 Motivation
  • 1.2 Research Questions
  • 1.3 Theoretical Contributions
  • 1.4 Practical Implications
  • 1.5 Organization of the Book
  • References
  • 2 Literature Review
  • 2.1 Culture and Values
  • 2.2 Uncertainty Avoidance and Its Impact
  • 2.2.1 Uncertainty Avoidance and Its Impact on Individuals
  • 2.2.2 Uncertainty Avoidance and Its Impact on Businesses
  • 2.2.3 Extended Reading
  • 2.3 Rituals
  • 2.3.1 The Definition of Rituals
  • 2.3.2 Rituals and Their Impact on Behavior
  • 2.3.3 Types of Consumption Rituals
  • 2.4 External Threats
  • 2.4.1 Health Threats
  • 2.4.2 Economic Threats
  • 2.4.3 Informational Threats
  • 2.5 Inter-Client Conflicts During Service Encounters
  • 2.6 Green Consumption
  • 2.7 Summary
  • References
  • 3 Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption
  • 3.1 Research Question
  • 3.2 Superstitious Belief and Behavior
  • 3.3 Uncertainty Avoidance and Superstitious Behavior
  • 3.4 The Mediating Effect of State Anxiety
  • 3.5 The Moderating Effect of Locus of Control
  • 3.6 Summary
  • 3.7 Reading: Superstitious Consumption Behaviors in Different Cultures
  • References
  • 4 Theory and Proposition Development for Repeating Rituals and Willingness to Use the Product
  • 4.1 Introduction
  • 4.2 Development of Propositions
  • 4.3 Summary
  • 4.4 Reading: Examples of Consumption Rituals Across the World
  • References
  • 5 Theory and Proposition Development for External Threats and Green Consumption
  • 5.1 Theory and Proposition Development for Health Threats and Green Consumption
  • 5.2 Theory and Proposition Development for Economic Threats and Green Consumption
  • 5.3 Theory and Proposition Development for Informational Threats and Green Consumption
  • 5.4 Theory and Hypothesis Development for How to Solve Inter-Client Conflicts During Service Encounters
  • 5.4.1 Research Questions
  • 5.4.2 Conceptual Background and Hypothesis Development
  • 5.5 Summary
  • References
  • 6 Methodology and Results for Uncertainty Avoidance and Superstitious Consumption
  • 6.1 Study 1A: Chronic Uncertainty Avoidance and Superstitious Consumption
  • 6.1.1 Methods
  • 6.1.2 Results
  • 6.2 Study 1B: Primed Uncertainty Avoidance and Superstitious Consumption
  • 6.2.1 Methods
  • 6.2.2 Results
  • 6.2.3 Discussion
  • 6.3 Study 2: Uncertainty Avoidance and State Anxiety
  • 6.3.1 Study 2A
  • 6.3.2 Study 2B
  • 6.3.3 Study 2C
  • 6.4 Study 3: The Moderating Role of Locus of Control
  • 6.4.1 Methods
  • 6.4.2 Results
  • 6.5 Summary
  • References
  • 7 Preliminary Evidence on Health Threats and Green Consumption
  • 7.1 Methods
  • 7.2 Results
  • 7.3 Summary
  • References

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