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on1403550954 |
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OCoLC |
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20240623213015.0 |
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|a 1402018468
|a 1402033352
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|a 9789819940011
|q (electronic bk.)
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|a 981994001X
|q (electronic bk.)
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|z 9789819940004
|q (hardcover)
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|z 9819940001
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7 |
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|a 10.1007/978-981-99-4001-1
|2 doi
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| 035 |
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|a (OCoLC)1403550954
|z (OCoLC)1402018468
|z (OCoLC)1402033352
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|a HCDD
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| 100 |
1 |
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|a Sutherland, Karen,
|c Dr.,
|e author.
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| 245 |
1 |
0 |
|a Transmedia brand storytelling :
|b immersive experiences from theory to practice /
|c Karen E. Sutherland, Richie Barker.
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| 264 |
|
1 |
|a Singapore :
|b Palgrave Macmillan,
|c [2023]
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| 264 |
|
4 |
|c ©2023
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| 300 |
|
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|a 1 online resource (xiii, 281 pages) :
|b illustrations (chiefly color)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 520 |
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|a "This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners."--
|c Provided by publisher.
|
| 505 |
0 |
|
|a Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning and creating transmedia storytelling projects -- Chapter 6: Audience participation and "learning" transmedia storytelling -- Chapter 7: Evaluating transmedia storytelling experiences.
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| 588 |
0 |
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|a Online resource; title from PDF title page (SpringerLink, viewed October 16, 2023).
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| 650 |
|
0 |
|a Branding (Marketing)
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| 650 |
|
0 |
|a Storytelling.
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| 650 |
|
7 |
|a branding.
|2 aat
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| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|
| 650 |
|
7 |
|a Storytelling
|2 fast
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| 700 |
1 |
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|a Barker, Richie,
|e author.
|
| 776 |
0 |
8 |
|i Print version:
|z 9819940001
|z 9789819940004
|w (OCoLC)1381198929
|
| 856 |
4 |
0 |
|u https://holycross.idm.oclc.org/login?auth=cas&url=https://link.springer.com/10.1007/978-981-99-4001-1
|y Click for online access
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| 903 |
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|a SPRING-ALL2023
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| 994 |
|
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|a 92
|b HCD
|