Transmedia brand storytelling : immersive experiences from theory to practice

Transmedia brand storytelling : immersive experiences from theory to practice / Karen E. Sutherland, Richie Barker.

"This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations p...

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Bibliographic Details
Main Authors: Sutherland, Karen, Dr (Author), Barker, Richie (Author)
Format: eBook
Language:English
Published: Singapore : Palgrave Macmillan, [2023]
Subjects:
Branding (Marketing)
Storytelling.
branding.
Storytelling
Online Access:Click for online access

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