Creating great visitor experiences : a guide for museum professionals

Creating great visitor experiences : a guide for museum professionals / Colleen Higginbotham.

"Creating Great Visitor Experiences: A Guide for Museum Professionals will help museums define their service, hire and train a dynamic frontline team, and spread a culture of service throughout their institution"--

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Bibliographic Details
Main Author: Higginbotham, Colleen, 1977- (Author)
Corporate Author: American Alliance of Museums
Other Authors: Neil, Erik (Contributor)
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield, [2022]
Subjects:
Museums > United States > Management.
Museum visitors > United States.
Museums > Social aspects > United States.
Museums > Educational aspects > United States.
Museum visitors
Museums > Educational aspects
Museums > Management
Museums > Social aspects
United States
Table of Contents:
  • Foreword / Dr. Erik Neil, Director and CEO of the Chrysler Museum of Art
  • Preface
  • 1. Focusing on the Visitor Experience
  • 2. Understanding Museum Visitors and the Impact of the Visitor Experience
  • 3. Learning About Your Museum's Visitors
  • 4. Visitor Mapping: Charting Visitor Routes through Your Institution
  • 5. Start with the Basics: Making the Museum Itself Welcoming
  • 6. Articulating What Service Means to You
  • 7. Determining the Structure of Your Frontline Team
  • 8. Merging Security and Service
  • 9. Hiring Your Dream Team
  • 10. Training to Develop a Dynamic Service Team
  • 11. Building Strong Morale and a Professional Frontline Team
  • 12. Developing a Culture of Service throughout Your Museum.

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