Perspective in consumer behavior. [Editors: Harold H. Kassarjian [and] Thomas S. Robertson.

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Bibliographic Details
Main Author:	Kassarjian, Harold H.
Other Authors:	Robertson, Thomas S.
Format:	Book
Language:	English
Published:	[Glenview, Ill.] Scott, Foresman [1968]
Subjects:	Consumers. Motivation research (Marketing).

Holdings details from Dinand Library
Call Number:	HF5415.3 .K19
Copy 1	Available

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