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830601s1968 ilua b 00110 eng |
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|a HF5415.3 .K19
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|a Kassarjian, Harold H.
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|a Perspective in consumer behavior.
|c [Editors: Harold H. Kassarjian [and] Thomas S. Robertson.
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|a [Glenview, Ill.]
|b Scott, Foresman
|c [1968]
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| 300 |
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|a 568 p.
|b illus.
|c 23 cm.
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|a Bibliography: p. [527]-558.
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|a Consumers.
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|a Motivation research (Marketing).
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|a Robertson, Thomas S.
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|a College of the Holy Cross
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