Brand strategy in United States food marketing: Perspective on food manufacturers' and distributors' brands in the United States,

Brand strategy in United States food marketing: Perspective on food manufacturers' and distributors' brands in the United States, by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.

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Bibliographic Details
Main Author: Applebaum, William, 1906-
Corporate Author: Institute of International Commerce
Other Authors: Goldberg, Ray Allan, 1926-
Format: Book
Language:English
Published: Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1967.
Subjects:
Grocery trade > United States.
Chain stores > United States.
Brand name products > United States.
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Dinand Library

Holdings details from Dinand Library
Call Number: HF6201.G8 A64
Status: Available

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