Psychological processes and advertising effects : theory, research, and applications

Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt and Andrew A. Mitchell.

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Bibliographic Details
Corporate Author: Conference on Advertising and Consumer Psychology
Other Authors: Alwitt, Linda F., Mitchell, Andrew A., 1939-
Format: Conference Proceeding Book
Language:English
Published: Hillsdale, N.J. : L. Erlbaum Associates, 1985.
Subjects:
Advertising > Psychological aspects.
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Dinand Library

Holdings details from Dinand Library
Call Number: HF5822 .P78 1985
Copy 1 Available

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