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|a 0898595150
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|a (OCoLC)11599264
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|a HF5822 .P78 1985
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| 245 |
0 |
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|a Psychological processes and advertising effects :
|b theory, research, and applications /
|c edited by Linda F. Alwitt and Andrew A. Mitchell.
|
| 260 |
|
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|a Hillsdale, N.J. :
|b L. Erlbaum Associates,
|c 1985.
|
| 300 |
|
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|a ix, 305 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
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|a Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983.
|
| 504 |
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|a Includes bibliographies and indexes.
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| 505 |
0 |
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|a How advertising works at contact / Rajeev Batra, Michael L. Ray -- Affective and cognitive antecedents of attitude toward the ad : a conceptual framework / Richard J. Lutz -- The influence of affective reactions to advertising : direct and indirect mechanisms of attitude change / Danny L. Moore, J. Wesley Hutchinson -- Central and peripheral routes to persuasion : the role of message repetition / John T. Cacioppo, Richard E. Petty -- Conceptual and methodological issues in examining the relationship between consumer memory and judgment / Meryl Lichtenstein, Thomas K. Srull -- The relationship between advertising recall and persuasion : an experimental investigation / Ann E. Beattie, Andrew A. Mitchell -- A reliable sleeper effect in persuasion : implications for opinion change theory and research / Anthony R. Pratkanis, Anthony G. Greenwald.
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| 505 |
0 |
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|a Online cognitive processing of television / Daniel R. Anderson -- EEG activity reflects the content of commercials / Linda F. Alwitt -- Cognitive theory and audience involvement / Anthony G. Greenwald, Clark Leavitt --
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| 505 |
0 |
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|a The effect of people/product relationships on advertising processing / Peter Cushing, Melody Douglas-Tate -- Understanding consumers' cognitive structures : the relationship of levels of abstraction to judgments of psychological distance and preference / Thomas J. Reynolds, Jonathan Gutman, John A. Fiedler.
|
| 650 |
|
0 |
|a Advertising
|x Psychological aspects.
|
| 700 |
1 |
0 |
|a Alwitt, Linda F.
|
| 700 |
1 |
0 |
|a Mitchell, Andrew A.,
|d 1939-
|
| 711 |
2 |
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|a Conference on Advertising and Consumer Psychology
|n (2nd :
|d 1983 :
|c Chicago, Ill.)
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| 907 |
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|a .b13157917
|b 10-10-11
|c 10-03-03
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