The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris.

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Bibliographic Details
Main Author:	Albion, Mark S., 1951-
Other Authors:	Farris, Paul (joint author.)
Format:	Book
Language:	English
Published:	Boston, Mass. : Auburn House Pub. Co., c1981.
Subjects:	Advertising media planning. Advertising > Economic aspects Advertising > Management.

Holdings details from Dinand Library
Call Number:	HF5826.5 .A43 1981
Copy 1	Available

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