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800930s1981 maua b 001 0 eng |
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|a 80024645 //r84
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|a 086569057X :
|c $19.95
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|a (OCoLC)6862699
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|a DLC
|c DLC
|d HCD
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|a HCDD
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| 090 |
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|a HF5826.5 .A43 1981
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| 100 |
1 |
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|a Albion, Mark S.,
|d 1951-
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| 245 |
1 |
4 |
|a The advertising controversy :
|b evidence on the economic effects of advertising /
|c Mark S. Albion, Paul W. Farris.
|
| 260 |
|
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|a Boston, Mass. :
|b Auburn House Pub. Co.,
|c c1981.
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| 300 |
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|a xxi, 226 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Bibliography: p. 201-217.
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| 500 |
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|a Includes index.
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| 650 |
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0 |
|a Advertising media planning.
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| 650 |
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0 |
|a Advertising
|x Economic aspects
|
| 650 |
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0 |
|a Advertising
|x Management.
|
| 700 |
1 |
0 |
|a Farris, Paul.
|e joint author.
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| 907 |
|
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|a .b13157929
|b 10-10-11
|c 10-03-03
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| 998 |
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|b 10-01-03
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|a College of the Holy Cross
|b Main Campus
|c Dinand
|d Dinand Library
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|e HF5826.5 .A43 1981
|h Other scheme
|i Book
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