The McDonaldization thesis : explorations and extensions / George Ritzer.

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Bibliographic Details
Main Author:	Ritzer, George
Format:	Book
Language:	English
Published:	London ; Thousand Oaks, Calif. : SAGE Publications, 1998.
Subjects:	McDonald's Corporation. > Influence. Franchises (Retail trade) Marketing. Consumption (Economics) Retail trade > Social aspects. Industrial management. Industrial efficiency.

Holdings details from Dinand Library
Call Number:	HF5429.23 .R58 1998
Status:	Available

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