Latinos, Inc. : the marketing and making of a people / Arlene Dávila.

Saved in:

Bibliographic Details
Main Author:	Dávila, Arlene M., 1965-
Format:	Book
Language:	English
Published:	Berkeley : University of California Press, c2001.
Subjects:	Hispanic American consumers. Market segmentation > United States. Hispanic Americans > Ethnic identity.

Holdings details from Dinand Library
Call Number:	HF5415.33.U6 D38 2001
Status:	Available

Similar Items