Selling the five rings : the International Olympic Committee and the rise of Olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn.

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Bibliographic Details
Main Author:	Barney, Robert Knight, 1932-
Other Authors:	Wenn, Stephen R., 1964-, Martyn, Scott G., 1966-
Format:	Book
Language:	English
Published:	Salt Lake City : The University of Utah Press, c2002.
Subjects:	International Olympic Committee. Olympics > Economic aspects. Television and sports.

Description
Physical Description:	xvi, 384 p., [12] p. of plates : ill. ; 24 cm.
Bibliography:	Includes bibliographical references (p. 289-368) and index.
ISBN:	0874807131 (hard : alk. paper)

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