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|a 2001006781
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|a 0874807131 (hard : alk. paper)
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|a GV721.5 .B32 2002
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| 100 |
1 |
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|a Barney, Robert Knight,
|d 1932-
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| 245 |
1 |
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|a Selling the five rings :
|b the International Olympic Committee and the rise of Olympic commercialism /
|c Robert K. Barney, Stephen R. Wenn, Scott G. Martyn.
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| 260 |
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|a Salt Lake City :
|b The University of Utah Press,
|c c2002.
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| 300 |
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|a xvi, 384 p., [12] p. of plates :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 289-368) and index.
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| 505 |
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|a An epilogue as prologue : Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge.
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| 650 |
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|a Olympics
|x Economic aspects.
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| 650 |
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|a Television and sports.
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| 610 |
2 |
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|a International Olympic Committee.
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| 700 |
1 |
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|a Wenn, Stephen R.,
|d 1964-
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| 700 |
1 |
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|a Martyn, Scott G.,
|d 1966-
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|b 10-10-11
|c 10-04-03
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