The channel advantage going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey.

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Bibliographic Details
Main Author:	Friedman, Lawrence G.
Other Authors:	Furey, Timothy R.
Format:	eBook
Language:	English
Published:	Oxford ; Boston : Butterworth Heinemann, 1999.
Series:	Ebsco e-book purchased.
Subjects:	Marketing channels. Electronic resources (E-books) Electronic books.
Online Access:	Click to view e-book
Holy Cross Note:	Loaded electronically. Electronic access restricted to members of the Holy Cross Community. This was purchased from Ebsco with a single user license.

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Holdings details from Online
Call Number:	E-Book HF5415.129 .F75 1999
Copy 1	Available

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