Creating brand loyalty the management of power positioning and really great advertising

Creating brand loyalty the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.

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Bibliographic Details
Main Author: Czerniawski, Richard D.
Other Authors: Maloney, Michael W.
Format: eBook
Language:English
Published: New York : AMACOM, c1999.
Series:Ebsco e-book purchased.
Subjects:
Advertising > Brand name products.
Brand loyalty.
Electronic resources (E-books)
Electronic books.
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
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Holdings details from Online
Call Number: E-Book HF6161.B4 C94 1999
Copy 1 Available

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