Skip to content
Library Home
Start Over
Research Databases
E-Journals
Course Reserves
Library Home
Login to library account
English
Deutsch
Español
Français
Italiano
日本語
Nederlands
Português
Português (Brasil)
中文(简体)
中文(繁體)
Türkçe
עברית
Gaeilge
Cymraeg
Ελληνικά
Català
Euskara
Русский
Čeština
Suomi
Svenska
polski
Dansk
slovenščina
اللغة العربية
বাংলা
Galego
Tiếng Việt
Hrvatski
हिंदी
Հայերէն
Українська
Language
Library Catalog
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Find
Advanced Search
|
Browse
|
Search Tips
Creating brand loyalty
Cite this
Text this
Email this
Print
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Save to List
Permanent link
Creating brand loyalty the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.
Saved in:
Bibliographic Details
Main Author:
Czerniawski, Richard D.
Other Authors:
Maloney, Michael W.
Format:
eBook
Language:
English
Published:
New York :
AMACOM,
c1999.
Series:
Ebsco e-book purchased.
Subjects:
Advertising
>
Brand name products.
Brand loyalty.
Electronic resources (E-books)
Electronic books.
Online Access:
Click to view e-book
Holy Cross Note:
Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
This was purchased from Ebsco with a single user license.
Holdings
Description
Similar Items
Staff View
Similar Items
The omnipowerful brand America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
by: Delano, Frank
Published: (1999)
Brand choice and loyalty : evidence from Swiss car registration microdata
by: Meier, Beat
Published: (2020)
Branding and advertising
Published: (2003)
What's in a Name? : Advertising and the Concept of Brands.
by: Jones, David M.
Published: (2014)
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
by: Vincent, Laurence
Published: (2012)
Brand Bible : the complete guide to building, designing, and sustaining brands
by: Millman, Debbie
Published: (2012)
Designing brand identity : an essential guide for the whole branding team
by: Wheeler, Alina
Published: (2013)
Designing Brand Identity An Essential Guide for the Whole Branding Team.
by: Wheeler, Alina
Published: (2017)
How to Use Advertising to Build Strong Brands
Published: (1999)
Creating a brand identity : a guide for designers
by: Slade, Catharine
Published: (2016)
Brand Imitation.
by: Kaptan, S. S.
Published: (2010)
The challenges facing brand managers today
Published: (2012)
Encyclopaedia of brand equity management
Published: (2009)
Brand management for international hotels
by: Patricia, Maria
Published: (2009)
The brutal truth about Asian branding : and how to break the vicious cycle
by: Baladi, Joseph
Published: (2011)
Brain tattoos : creating unique brands that stick in your customers' minds
by: Post, Karen
Published: (2005)
Positioning the Brand : an Inside-out Approach.
by: Van der Grinten, Jaap
Published: (2011)
Brand naming : the complete guide to creating a name for your company, product, or service
by: Meyerson, Rob
Published: (2021)
Celebs-- brands-- and fake fans
Published: (2013)
Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.
by: Perrey, Jesko
Published: (2011)
The brand gym : a practical workout to gain and retain brand leadership
by: Taylor, David, 1964-
Published: (2010)
Brand Communities : Lösung für eine effektivere Markenkommunikation.
by: Eicker, Daniel J.
Published: (2008)
Brand management : an introduction through storytelling
by: Mogaji, Emmanuel
Published: (2021)
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds.
by: Taylor, David
Published: (2004)
Secrets of branding. Episode 6, Expansion
Published: (2014)
Strategic Brand Management and Development Creating and Marketing Successful Brands.
by: Lalaounis, Sotiris T.
Published: (2020)
The origin of brands : discover the natural laws of product innovation and business survival
by: Ries, Al
Published: (2004)
The experience effect : engage your customers with a consistent and memorable brand experience
by: Joseph, Jim, 1963-
Published: (2010)
Stand Out! : Building brilliant brands for the world we live in
by: McGurk, Brian
Published: (2021)
A master class in brand planning : the timeless works of Stephen King
by: King, Stephen, 1931-2006
Published: (2007)
Brand advocates : turning enthusiastic customers into a powerful marketing force
by: Fuggetta, Rob
Published: (2012)
Brands and Brand Management under Threat in an Age of Fake News
by: Plangger, Kirk
Published: (2020)
Connective branding : building brand equity in a demanding world
by: Fisher-Buttinger, Claudia
Published: (2008)
Brands laid bare : using market research for evidence-based brand management
by: Ford, Kevin
Published: (2005)
Branded?
by: Williams, Gareth, 1966-
Published: (2000)
Secrets of branding. Episode 4, Marketing
Published: (2014)
Brand America : the making, unmaking and remaking of the greatest national image of all time
by: Anholt, Simon
Published: (2010)
Branding Bangladesh from 'bottomless pit' to a 'middle income' country
by: Hussain, A. Imtiaz, 1953-
Published: (2023)
Secrets of branding. Episode 5, Going global
Published: (2014)
Digital engagement : internet marketing that captures customers and builds intense brand loyalty
by: Harden, Leland
Published: (2009)
Prev
Next
Similar Items
The omnipowerful brand America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
by: Delano, Frank
Published: (1999)
Brand choice and loyalty : evidence from Swiss car registration microdata
by: Meier, Beat
Published: (2020)
Branding and advertising
Published: (2003)
What's in a Name? : Advertising and the Concept of Brands.
by: Jones, David M.
Published: (2014)
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
by: Vincent, Laurence
Published: (2012)