Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $200 billion, and their indire...
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