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|a 9780814433225 (hardcover)
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|b F76 2013
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1 |
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|a Fromm, Jeff.
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| 245 |
1 |
0 |
|a Marketing to millennials :
|b reach the largest and most influential generation of consumers ever /
|c Jeff Fromm and Christie Garton.
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| 264 |
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1 |
|a New York :
|b AMACOM, American Management Association,
|c [2013]
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| 300 |
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|a xix, 202 pages :
|b illustrations ;
|c 24 cm
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| 336 |
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|a text
|b txt
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|a still image
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| 338 |
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|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you.
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| 520 |
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|a With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $200 billion, and their indirect buying influence at least double that--and now their oldest members are entering their peak earning and spending years. It's time for anyone seeking to make inroads into this huge market to move beyond setting up a Twitter profile and start understanding how they think.
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| 650 |
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0 |
|a Young adult consumers
|x Attitudes.
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| 650 |
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0 |
|a Generation Y
|x Attitudes.
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| 650 |
|
0 |
|a Target marketing.
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| 650 |
|
0 |
|a Consumer behavior.
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| 700 |
1 |
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|a Garton, Christie.
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|b 08-26-14
|c 03-18-14
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