Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.

With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $200 billion, and their indire...

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Bibliographic Details
Main Author:	Fromm, Jeff
Other Authors:	Garton, Christie
Format:	Book
Language:	English
Published:	New York : AMACOM, American Management Association, [2013]
Subjects:	Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior.

Table of Contents:

Who are they?
The new rules of marketing to Millennials
Engage these early adopters of new technologies
Build a listening and participation strategy
Make them look good among their peers
Design a sense of fun and adventure
Don't give them a reason to cheat on you.

Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.

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