Citizen Coke : the making of Coca-Cola capitalism

Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore.

Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.

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Bibliographic Details
Main Author: Elmore, Bartow J. (Author)
Format: Book
Language:English
Published: New York : W.W. Norton & Company, [2015]
Edition:First edition.
Subjects:
Coca-Cola Company.
Soft drink industry > United States.
Sustainable development.
Social responsibility of business.
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Dinand Library

Holdings details from Dinand Library
Call Number: HD9349.S634 C6323 2015
Status: Available

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