Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington.

"Consumer Behavior 2017-2018 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. Whil...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: Book
Language:English
Published: Loganville, GA : Richard K Miller & Associates, [2016]
Edition:12th edition.
Series:RKMA market research handbook series.
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Dinand Library - Oversize

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Call Number: HF5415.33.U6 +M55 2017
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