Consumer behavior 2017-2018

Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington.

"Consumer Behavior 2017-2018 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. Whil...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: Book
Language:English
Published: Loganville, GA : Richard K Miller & Associates, [2016]
Edition:12th edition.
Series:RKMA market research handbook series.
Subjects:
Consumers > United States > Statistics.
Consumer behavior > United States > Statistics.
Consumers' preferences > United States > Statistics.
Marketing research > United States > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Handbooks and manuals.
Statistics.
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Dinand Library - Oversize

Holdings details from Dinand Library - Oversize
Call Number: HF5415.33.U6 +M55 2017
Status: Available

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