Consumer behavior 2017-2018

Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington.

"Consumer Behavior 2017-2018 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. Whil...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: Book
Language:English
Published: Loganville, GA : Richard K Miller & Associates, [2016]
Edition:12th edition.
Series:RKMA market research handbook series.
Subjects:
Consumers > United States > Statistics.
Consumer behavior > United States > Statistics.
Consumers' preferences > United States > Statistics.
Marketing research > United States > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Handbooks and manuals.
Statistics.
Table of Contents:
  • PART I. THE AMERICAN CONSUMER
  • 1. Demographic Overview
  • 2. Consumer Income & Wealth
  • 3. Consumer Debt
  • 4. Households & Housing
  • 5. Communities
  • 6. Urban & Rural Populations
  • 7. Where People Want to Live
  • 8. Population Migration
  • 9. Personal Life
  • 10. Personal Well-Being.
  • PART II. SPENDING
  • 11. Consumer Spending
  • 12. Retail Spending
  • 13. Entertainment & Leisure Spending.
  • PART III. ACTIVITIES
  • 14. Use of Time
  • 15. Use of Media & the Internet.
  • 16. Cultural Activities
  • 17. Leisure Activities.
  • 18. Sports & Recreation Activities
  • 19. Away from Home
  • 20. Work
  • 21. Use of Technology
  • 22. Use of Transportation.
  • PART IV. SHOPPING BEHAVIORS
  • 23. In-Store Shopping
  • 24. Online Shopping
  • 25. Mobile Shopping
  • 26. Peer-To-Peer Shopping
  • 27. Omnichannel Shopping.
  • PART V. BEHAVIORAL ANALYSES
  • 28. Brand Loyalty
  • 29. Buying American-Made
  • 30. Buying Local
  • 31. Consumer Confidence
  • 32. Customer Satisfaction
  • 33. Ethically Conscious Consumerism
  • 34. Gift Giving
  • 35. Loyalty Program Participation
  • 36. Payment Preferences
  • 37. Pricing
  • 38. Privacy Issues
  • 39. Purchase Decision Making
  • 40. Response to Advertising
  • 41. Response to Customer Service
  • 42. Response to Reviews
  • 43. Response to Visuals
  • 44. Shopping Research
  • 45. Spending for Goods vs. Experiences
  • 46. Theme Appeal.
  • PART VI. AFFLUENT CONSUMERS
  • 47. Affluence Profile
  • 48. Population Centers of U.S. Affluence
  • 49. Affluent E-Commerce
  • 50. Affluence Market Research.
  • PART VII. MIDDLE-CLASS CONSUMERS
  • 51. Defining the Middle Class
  • 52. Middle Class Falling Behind
  • 53. Income & Wealth Inequality.
  • PART VIII. BRAND PREFERENCE SURVEYS
  • 54. Brand Equity
  • 55. Brand Index
  • 56. Customer Experience
  • 57. Customer Loyalty Engagement
  • 58. Customer Satisfaction
  • 59. Reputation Ranking.
  • PART IX. ETHNIC FOCUS
  • 60. African-American Consumers
  • 61. Arab-American Consumers
  • 62. Asian-American Consumers
  • 63. Hispanic- & Latino-American Consumers
  • 64. Jewish-American Consumers
  • 65. Muslim-American Consumers
  • 66. Native-American Consumers.
  • PART X. GENDER FOCUS
  • 67. Female Consumers
  • 68. Male Consumers.
  • PART XI. GENERATIONAL FOCUS
  • 69. Generational Comparisons
  • 70. Senior Consumers
  • 71. Baby Boomer Consumers
  • 72. Generation X Consumers
  • 73. Millennial Consumers
  • 74. Generation Z Consumers.
  • PART XII. SEGMENTATION
  • 75. College Students
  • 76. Consumers with Disabilities
  • 77. Families with Children
  • 78. Family Caregivers
  • 79. Immigrant Consumers
  • 80. LGBT Consumers
  • 81. Married Couples
  • 82. Military Consumers
  • 83. Pet Owners
  • 84. Retirees
  • 85. Single Consumers.
  • PART XIII. GEODEMOGRAPHICS
  • 86. Megapolitan Regions
  • 87. Metropolitan Statistical Areas
  • 88. Metropolitan Economic Profiles
  • 89. Micropolitan Statistical Areas
  • 90. State Population Profiles
  • 91. State Economic Profiles.
  • Appendix A. Academic Research Centers
  • Appendix B. Analysts
  • Appendix C. Associations
  • Appendix D. Blogs
  • Appendix E. Government Agencies
  • Appendix F. Market Research Sources
  • Appendix G. Periodicals
  • Appendix H. Research Studies & Surveys
  • References.

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