Agricultural Marketing and Consumer Behavior in a Changing World edited by Berend Wierenga, Aad van Tilburg, Klaus Günter Grunert, Jan-Benedict E.M. Steenkamp, Michel Wedel.
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution ch...
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Bibliographic Details
| Corporate Author: |
SpringerLink (Online service) |
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| Other Authors: |
Wierenga, Berend
(Editor),
van Tilburg, Aad
(Editor),
Grunert, Klaus Günter
(Editor),
Steenkamp, Jan-Benedict E.M
(Editor),
Wedel, Michel
(Editor) |
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| Format: | eBook
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| Language: | English |
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| Published: |
New York, NY :
Springer US : Imprint: Springer,
1997.
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| Edition: | 1st ed. 1997. |
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| Series: | Springer eBook Collection.
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| Subjects: | |
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| Online Access: | Click to view e-book
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| Holy Cross Note: | Loaded electronically.
Electronic access restricted to members of the Holy Cross Community. |
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