Marketing 2.0 Strategies for Closer Customer Relationships

Marketing 2.0 Strategies for Closer Customer Relationships / by Gerald Corbae, Jacob B. Jensen, Dirk Schneider.

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communi...

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Bibliographic Details
Main Authors: Corbae, Gerald (Author), Jensen, Jacob B. (Author), Schneider, Dirk (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2003.
Edition:1st ed. 2003.
Series:Springer eBook Collection.
Subjects:
Marketing.
Management.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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