Strategic Relationship Marketing

Strategic Relationship Marketing by Soren Hougaard, Mogens Bjerre.

Part I -The Value of Relationships 1. Understanding Buyer-Seller Relationships. 27 1. 1 Introduction-The Power of Relationships. 27 1. 2 What Business is Marketing really in? . . 29 1. 3 The Classical Buyer-Seller Relationship . . 32 1. 4 Classifying the Buyer-Seller Relationships . 33 1. 5 Structur...

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Bibliographic Details
Main Authors: Hougaard, Soren (Author), Bjerre, Mogens (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2002.
Edition:1st ed. 2002.
Series:Springer eBook Collection.
Subjects:
Marketing.
Management.
Electronic resources (E-books)
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Call Number: E-Book
Status: Available

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