Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains / edited by Amiya K. Chakravarty, Jehoshua Eliashberg.

Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The res...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Chakravarty, Amiya K. (Editor), Eliashberg, Jehoshua (Editor)
Format: eBook
Language:English
Published: New York, NY : Springer US : Imprint: Springer, 2004.
Edition:1st ed. 2004.
Series:International Series in Quantitative Marketing, 16
Springer eBook Collection.
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Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.