Advances in National Brand and Private Label Marketing Third International Conference, 2016

Advances in National Brand and Private Label Marketing Third International Conference, 2016 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht.

This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present a...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor), Gázquez-Abad, Juan Carlos (Editor), Gijsbrecht, Els (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Springer Proceedings in Business and Economics,
Springer eBook Collection.
Subjects:
Marketing.
Industrial psychology.
E-business.
Electronic commerce.
E-commerce.
Leadership.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
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