Product Variety in Automotive Industry Understanding Niche Markets in America

Product Variety in Automotive Industry Understanding Niche Markets in America / by Marco Guerzoni.

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that...

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Bibliographic Details
Main Author: Guerzoni, Marco (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Series:SpringerBriefs in Business,
Springer eBook Collection.
Subjects:
Management.
Industrial management.
Industrial organization.
Automotive engineering.
Market research.
Production management.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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Call Number: E-Book
Status: Available

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