Contemporary Wine Marketing and Supply Chain Management A Global Perspective

Contemporary Wine Marketing and Supply Chain Management A Global Perspective / by Daniel J. Flint, Susan L. Golicic, Paola Signori.

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage...

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Bibliographic Details
Main Authors: Flint, Daniel J. (Author), Golicic, Susan L. (Author), Signori, Paola (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edition:1st ed. 2016.
Series:Springer eBook Collection.
Subjects:
Management.
Marketing.
International business enterprises.
Sales management.
Leadership.
Business logistics.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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