Co-Creation Reshaping Business and Society in the Era of Bottom-up Economics / edited by Tobias Redlich, Manuel Moritz, Jens P. Wulfsberg.
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the...
Full description
Saved in: