The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business / by Philip Kotler, Roland Berger, Nils Bickhoff.

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in pra...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Berger, Roland (Author), Bickhoff, Nils (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
Edition:1st ed. 2010.
Series:Springer eBook Collection.
Subjects:
Leadership.
Management.
Business.
Management science.
Entrepreneurship.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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Call Number: E-Book
Status: Available

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