Social Media Audit Measure for Impact

Social Media Audit Measure for Impact / by Urs E. Gattiker.

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social me...

Full description

Saved in:
Bibliographic Details
Main Author: Gattiker, Urs E. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York, NY : Springer New York : Imprint: Springer, 2013.
Edition:1st ed. 2013.
Series:SpringerBriefs in Computer Science,
Springer eBook Collection.
Subjects:
Business.
Management science.
Application software.
Industrial management.
Information technology.
Business—Data processing.
E-commerce.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Login for hold information

‌

Click to view e-book

Online

Holdings details from Online
Call Number: E-Book
Status: Available

Similar Items