Product Innovation in the Global Fashion Industry

Product Innovation in the Global Fashion Industry edited by Byoungho Jin, Elena Cedrola.

This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, rea...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Jin, Byoungho (Editor), Cedrola, Elena (Editor)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2018.
Edition:1st ed. 2018.
Series:Palgrave Studies in Practice: Global Fashion Brand Management ,
Springer eBook Collection.
Subjects:
Marketing.
Production management.
Management.
Industrial management.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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