Customer Engagement in Theory and Practice A Marketing Management Perspective

Customer Engagement in Theory and Practice A Marketing Management Perspective / by Katarzyna Żyminkowska.

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer eng...

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Bibliographic Details
Main Author: Żyminkowska, Katarzyna (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
Edition:1st ed. 2019.
Series:Springer eBook Collection.
Subjects:
Customer relations—Management.
Motivation research (Marketing).
Organization.
Planning.
Internet marketing.
Project management.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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Call Number: E-Book
Status: Available

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