Services Marketing Cases in Emerging Markets An Asian Perspective

Services Marketing Cases in Emerging Markets An Asian Perspective / edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Roy, Sanjit Kumar (Editor), Mutum, Dilip S. (Editor), Nguyen, Bang (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:Springer eBook Collection.
Subjects:
Marketing.
Service industries.
Globalization.
Markets.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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