Pop-up Retailing Managerial and Strategic Perspectives

Pop-up Retailing Managerial and Strategic Perspectives / by Gary Warnaby, Charlotte Shi.

This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial a...

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Bibliographic Details
Main Authors: Warnaby, Gary (Author), Shi, Charlotte (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
Edition:1st ed. 2018.
Series:SpringerBriefs in Business,
Springer eBook Collection.
Subjects:
Trade.
Business.
Commerce.
Sales management.
Customer relations—Management.
Branding (Marketing).
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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