Entering the Global Arena Emerging States, Soft Power Strategies and Sports Mega-Events / by Jonathan Grix, Paul Michael Brannagan, Donna Lee.
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power...
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