Designing Luxury Brands The Science of Pleasing Customers’ Senses

Designing Luxury Brands The Science of Pleasing Customers’ Senses / by Diana Derval.

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – gr...

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Bibliographic Details
Main Author: Derval, Diana (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
Edition:1st ed. 2018.
Series:Management for Professionals,
Springer eBook Collection.
Subjects:
Branding (Marketing).
Luxury goods industry.
Neurosciences.
Anthropology.
Motivation research (Marketing).
International business enterprises.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
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