Strategic Retail Management Text and International Cases

Strategic Retail Management Text and International Cases / by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.

“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case stu...

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Bibliographic Details
Main Authors: Zentes, Joachim (Author), Morschett, Dirk (Author), Schramm-Klein, Hanna (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2007.
Edition:1st ed. 2007.
Series:Springer eBook Collection.
Subjects:
Trade.
Business.
Commerce.
Sales management.
Marketing.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
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Call Number: E-Book
Status: Available

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