Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making / by Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels.
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the introducti...
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Bibliographic Details
| Main Authors: |
Leeflang, Peter S.H
(Author),
Wieringa, Jaap E.
(Author),
Bijmolt, Tammo H.A
(Author),
Pauwels, Koen H.
(Author) |
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| Corporate Author: |
SpringerLink (Online service) |
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| Format: | eBook
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| Language: | English |
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| Published: |
New York, NY :
Springer New York : Imprint: Springer,
2015.
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| Edition: | 1st ed. 2015. |
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| Series: | International Series in Quantitative Marketing,
Springer eBook Collection.
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| Subjects: | |
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| Online Access: | Click to view e-book
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| Holy Cross Note: | Loaded electronically.
Electronic access restricted to members of the Holy Cross Community. |
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