Strategic Marketing Market-Oriented Corporate and Business Unit Planning

Strategic Marketing Market-Oriented Corporate and Business Unit Planning / by Torsten Tomczak, Sven Reinecke, Alfred Kuss.

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many...

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Bibliographic Details
Main Authors: Tomczak, Torsten (Author), Reinecke, Sven (Author), Kuss, Alfred (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Edition:1st ed. 2018.
Series:Springer eBook Collection.
Subjects:
Marketing.
Electronic resources (E-books)
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Call Number: E-Book
Status: Available

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