The Strategy Planning Process Analyses, Options, Projects

The Strategy Planning Process Analyses, Options, Projects / by Rudolf Grünig, Richard Kühn.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book...

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Bibliographic Details
Main Authors: Grünig, Rudolf (Author), Kühn, Richard (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
Edition:2nd ed. 2018.
Series:Springer eBook Collection.
Subjects:
Leadership.
Organization.
Planning.
Operations research.
Decision making.
Entrepreneurship.
Marketing.
Electronic resources (E-books)
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