The Impact of Personality on Participation Decisions in Surveys A Contribution to the Discussion on Unit Nonresponse / by Denise Saßenroth.
Increasing nonresponse rates in surveys are a matter of concern internationally, as low response rates put the quality of survey data into question. The risk of biased data is high if nonrespondents differ significantly from respondents. In arguing that sample persons’ personality traits are decisiv...
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