Social Media Management Technologies and Strategies for Creating Business Value

Social Media Management Technologies and Strategies for Creating Business Value / by Amy Van Looy.

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

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Bibliographic Details
Main Author: Van Looy, Amy (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Springer Texts in Business and Economics,
Springer eBook Collection.
Subjects:
Industrial management.
Information technology.
Business—Data processing.
Marketing.
E-commerce.
Personnel management.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
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Call Number: E-Book
Status: Available

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