Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)

Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) / by S. Sreejesh, Sanjay Mohapatra.

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research d...

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Bibliographic Details
Main Authors: Sreejesh, S. (Author), Mohapatra, Sanjay (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Series:Springer eBook Collection.
Subjects:
Market research.
Personnel management.
Marketing.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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