When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts / by Olga Louisa Kastner.

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, th...

Full description

Saved in:
Bibliographic Details
Main Author: Kastner, Olga Louisa (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Edition:1st ed. 2014.
Series:BestMasters,
Springer eBook Collection.
Subjects:
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.

Click to view e-book

Online

Holdings details from Online
Call Number: E-Book
Copy 1 Available