Competition in Higher Education Branding and Marketing National and Global Perspectives

Competition in Higher Education Branding and Marketing National and Global Perspectives / edited by Antigoni Papadimitriou.

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Papadimitriou, Antigoni (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Edition:1st ed. 2018.
Series:Springer eBook Collection.
Subjects:
Higher education.
International education .
Comparative education.
Marketing.
Entrepreneurship.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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